This is just a little something that I need some input on. What we have here is an item I run across frequently at the grocery store. It always catches my eye, and then I always pick it up and have a little ponder about it. I’m still stumped.

It’s a squeezy packet that is located on the shelf with the pasta sauces. It sits all alone there, amidst the bottles and jars of bolognese and puttanesca. There are no other squeezy packets in sight. Just this little loner American One.

The thing that’s always tough for me with this specimen is not just the fact that it’s being chalked up to my country. It’s the ingredients list. You can’t read it in the picture, so allow me to report on what is in this little squeezy packet:

INGREDIENTS: 1) Organic Tomatoes; 2) Organic Pumpkins; 3) Organic Sweetcorn; 4) Organic Orange Juice; 5) Organic Lemon Juice; 6) Organic Garlic

That’s all.

Apparently what you’re supposed to do with this is boil up some noodles or rice or bake a potato. Slap it into a bowl, and then hand both the bowl and the squeezy packet to your your child. They then have the fun of unscrewing the cap and squirting a bunch of squished up pumpkin and corn all over their noodles or rice or potato. (The heat of the food warms the sauce.) This is considered to be the American approach. There’s even a little cutesie testimonial on the back in a childish font about Auntie Shari who makes blueberry pancakes. The pancake allusion is, I think, intended to convince us that they are conversant with American cuisine in all its forms and know all about what Americans eat in a whole variety of situations . . . not just what they put on their pasta (and potatoes and rice). They’re experts as a matter of fact – probably because of their link with Auntie Shari who tells them all about it.

If you delve into the question on their website, they make some vague remarks about Thanksgiving. I think what happened here is that they realized that at Thanksgiving Americans eat pumpkin, and Americans eat corn. Presumably Americans also eat tomatoes and oranges and lemons and garlic . . . . possibly at Thanksgiving, but if not then, they likely do at other times of the year. So they whizzed it all up, shoved it into a squeezy packet, and now try to hornswaggle the trusting British public into squirting it onto their children’s baked potatoes as an exercise in foreign cuisine and cultural education.

Am I missing something? Is there an American tradition here that I’m not acquainted with? Have I been gone that long? Are all of you out there industriously mashing up pumpkins and corn together and squirting it onto any and every carbohydrate base? Is it so popular that it’s gained international renown? Or am I right in thinking that they made this one up out of their own pure brain and stuck the American flag on it for no real justifiable reason at all?

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17 thoughts on “Thoughts?

  1. that is, quite frankly.. utterly hilarious! is it supposed to be sort of… ketchup maybe? i haven’t a clue, but i agree with moriah it does seem as though it would be quite disgusting.

    i suppose we americans do the same sort of thing, what with thinking of pizza as italian and canned “chow mein” as authentically chinese.

    ok, now here’s the dare- buy some and taste it- or better yet have your kids try it and see whether they find it remotely edible;)

  2. it’s called the squishy-uppy pumpkin and corn diet. it’s all the rage! (actually, i’ve never heard that stuff.)

  3. It’s all organic, so it must be good, right?

    I want a show of hands as to what mother is going to give their kid a packet of red sauce to squeeze all over everything. I may be a meanie, but I’m not seeing that happening at my house.

  4. Come home soon! Your parents haven’t mentioned to you that this is now every child’s favorite condiment??? You have been gone too long.

    Thanks for a good chuckle this morning.

  5. I completely know what you mean! I live in Austria. I never cease to be amazed with the “100% American” products that find their way onto grocery store shelves here. Taco seasoning that contains curry powder or hot sauce that is gelatinous in form, for example. And I can’t get over the ‘American Marshmallows’ that are pink and yellow and dusted in sugar crystals. Although I must say, your find tops the cake! Never seen anything quite that…um…creative?

  6. Wow. I suppose if they called it “The British One” and put it on American shelves, with all that organic stuff, it would probably sell better than if it were called “Veggie Squish” or something. I guess.

  7. I agree this is a weird label for it. But if you pop over to the baby care aisle you will find loads more pouches from Ella’s organic kitchen with much more descriptive names. They are by far the tastiest pre-made baby food available here in the Uk. I’d not seen the american one before.

  8. It sounds like V8 with the veggies pureed instead of juiced. The application doesn’t sound very American though.

  9. Please try it and give a report! If it’s decent, I imagine it could be a good way to get the kids to eat their veggies. They like anything they can squish or dip…

  10. Hilarious! You should definitely bring some back with you! 🙂 It reminds me of the “American Sandwich” shops in France in which they take a small baguette, slice it open, insert some sort of meat, add ketchup and mayo, and then stuff French Fries in on top of everything…oh yeah, that’s SO typically American! 😉

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