Since I was asked to mention its and it’s, I feel it my duty to mention away. Possessive pronouns (unlike nouns) do not require an apostophe. They possess all by themselves and need no help, thank you very much.
My, mine, Your, yours, his, hers, its, our, ours, their, theirs.
Its without the apostrophe signifies possession: The snake shed its skin. The team lost its last game.
It’s with the apostrophe is a contraction, and it’s always means it is. No exceptions. It’s raining! In fact, it’s pouring here in Monroe, Louisiana. In fact, I am going to go to bed.
And I wish you all well with your its and it’s.
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Now, will someone please forward this to the copy writers at IKEA?!?!?!
I agree copy writers and editors should know better. I just hope everyone will just extend a little grace to those of us who are just bad typists. 😉
Sometimes the mistakes are due to typos, not ignorance.
Depends, Penta. In most cases grace is called for, but if you and I stopped harassing each other over such things, the world would be a poorer place for me, at least! 😉